Privacy Policy
LK Fox Real Estate (“we”, “us”, “our”) respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the rights you have over your data when you visit lkfox.com or otherwise interact with our real estate services in California.
1. Information We Collect
Information you give us directly. When you submit a form on lkfox.com (e.g. a buyer or seller inquiry, home valuation request, or contact message), we collect your name, email address, phone number, the message or property information you provide, and any UTM parameters indicating how you found us.
Information collected automatically. When you visit our site, we and our service providers automatically collect: your IP address, browser type, device information, pages viewed, referring URL, and timestamps. This is gathered through cookies and similar technologies (including Google Analytics if installed).
MLS / Lofty IDX data. If you use our property search powered by Lofty / CRMLS, your saved searches, favorited listings, and search history may be stored to provide better recommendations.
2. How We Use Your Information
We use your information to respond to your real estate inquiries; schedule property showings and consultations; send new listing alerts, market updates, and follow-up communications you have requested; comply with California real estate disclosure laws (Fair Housing Act, CA DRE regulations, MLS Clear Cooperation Policy); improve our website, content, and services; and detect and prevent fraud.
We do not sell your personal information to third parties.
3. Who We Share Information With
We share your information only with the following categories of service providers, each bound by appropriate confidentiality and security obligations:
- Lofty (our CRM and IDX provider) — lead routing, follow-up communications, and property search
- TNG Real Estate — our supervising brokerage, for transaction compliance
- Resend — transactional email delivery (acknowledgements, listing alerts)
- Cloudflare — site hosting and DDoS protection
- Webflow — our website content management
We may also disclose information when required by law, court order, or to protect our legal rights.
4. Cookies and Tracking
We use cookies for session management, analytics (Google Analytics if installed), and remembering your search preferences. You can disable cookies in your browser settings, but some features (especially saved searches) may not work without them.
5. Your California Privacy Rights (CCPA / CPRA)
If you are a California resident, you have the right to know what personal information we have collected and how it is used; access the specific pieces of personal information we hold; delete your personal information (subject to real estate transaction recordkeeping exceptions); correct inaccurate personal information; opt out of any sale or sharing of your information (we do not sell, but you may still opt out as a matter of record); limit the use of sensitive personal information; and non-discrimination for exercising any of these rights.
To exercise any of these rights, contact us at lkfox.com@gmail.com or call 562-715-3743. We will respond within 45 days.
6. Data Retention
We retain your information for as long as needed to provide services you requested, comply with legal obligations including California real estate transaction recordkeeping (typically 5 years per CA DRE regulations), or resolve disputes.
7. Security
We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission over the internet is 100% secure.
8. Children
Our services are not directed to children under 16. We do not knowingly collect personal information from anyone under 16.
9. Out-of-State Visitors
Information we collect from visitors outside California may be transferred to and processed in California. By using our site, you consent to this transfer.
10. Changes to This Policy
We may update this policy from time to time. The “Last updated” date above will reflect the most recent revision.
11. Contact Us
LK Fox Real Estate
Laura Fox · CA DRE #01750945
Kevin Fox · CA DRE #01330038
lkfox.com@gmail.com
Affiliated with TNG Real Estate, Whittier CA
This Privacy Policy is provided for transparency. It does not create any contractual rights. Real estate transactions are governed by separate California Association of Realtors documentation.